The Samsung Bespoke refrigerator is made to adapt to your aesthetic

Samsung introduces its latest line-up of Bespoke refrigerators with customisable options to fit into your kitchens any way you like.

As we’ve seen with Samsung’s flagship devices such as the Galaxy S22 Ultra and Galaxy Z Fold3, the brand prides itself on personalisation. From its smartphones and tablets, and even the Samsung TV, Samsung has always been known for its advanced customisation options — and is unparalleled when it comes to connecting with its consumers’ needs. Its latest line-up of Samsung Bespoke refrigerators is yet another inclusion.

Offering a unique blend of modular refrigerator options, the Samsung Bespoke refrigerator is perfect for those looking to personalise every aspect of their homes.

As Samsung recognises that a fridge is central to a kitchen, the Bespoke refrigerator acts as a key element of its home appliance range introduced to Malaysia — the first of many more to come. According to Edward Han, President of Samsung Malaysia Electronics, the Bespoke refrigerator epitomises Samsung’s commitment to offering products that cater to your ever-changing lifestyles by allowing you to personalise its modules to suit your day-to-day needs.

This new range of home appliances is meant to offer a unique blend of modular refrigerator options that are customisable to suit an your aesthetic preference. From its easily adaptable modules and its sleek, stylish design, to the brand’s trademark powerful performance that can be seen in all its other devices, the Samsung Bespoke refrigerator is made to adapt to your aesthetic, making it the perfect addition to your home.

A fridge that’s flexible

Whether you live alone or you’re sharing a home with a big family, the Samsung Bespoke refrigerator is able to adapt to your lifestyle needs. The Bespoke refrigerator is best known for its modularity, which means you can design your ideal space by integrating multiple modules of Bespoke units. You can choose from a 1-Door Flex or Bottom Mount Freezer, or combine them in any permutation that suits your ever-evolving lifestyle and storage needs.

True to its name, the 1-Door Flex module has a flexible interior that easily converts your freezer into a fridge on demand and vice versa, ensuring that there’s always plenty of room for your food — especially during special occasions, or when you have guests at the last minute.

A sleek, stylish design

The Samsung Bespoke refrigerator comes in a seamlessly minimalist and stylish design, so you won’t have to stress about having to match with the rest of your furniture. It can blend harmoniously with any modern kitchen interiors and fit in effortlessly with your existing home appliances. On top of that, you can also install the Bespoke refrigerator as either a counter-depth style or a kitchen-fit style by aligning with your existing cabinets, making full use of your kitchen space.

Choose from pre-selected fixed-panel-models of the Bottom Mount Freezer in Glam White & Glam Navy for a timeless kitchen style, and Glam White & Glam Pink for a minimalistic contemporary kitchen, as well as the 1-Door Flex in Glam White and Glam Pink that’s perfect for studio units thanks to its space-saving features.

A fast blast of cold air at the touch of a button

Aesthetics aside, the Samsung Bespoke refrigerator also features the brand’s trademark large capacity, convenience, and powerful performance that are also prominent in all of its devices. With the ‘All-Around Cooling’ technology, the Samsung Bespoke refrigerator checks the temperature and cools each compartment evenly, so that your food is kept at the optimum temperature and stays fresher for even longer. With a Metal Cooling plate built into the rear wall, the food continues to stay fresh even when you open and close the freezer door one too many times.

In the freezer section, the Bespoke refrigerator has a ‘No Frost’ technology that enhances the air circulation to maintain a constant temperature in every corner, which essentially prevents the build-up of frost and ice. Thanks to this, it also reaches the target temperature a lot faster, increasing the cooling system’s durability.

Not only is it durable, but it is also ecological. Samsung’s signature Digital Inverter Compressor adjusts its speed in response to cooling demand, which gives it a greater energy efficiency with a continually optimised performance level. The Bespoke refrigerator is also quieter and uses up to 50% less power, on top of being backed by a 10-year warranty.

Samsung’s Bespoke refrigerators are now available for purchase at all Samsung authorised outlets. For more information on Samsung’s Bespoke refrigerator line-up, head to its official website.