Like a ripple suspended in time with steepled layers, a modern Aztec pyramid comprised of stark white blades that curve with a soft, undulating grace rises — if there is one thing that Apple is keenly aware of from the marketer’s handbook, it is that first impressions matter. And they have spared no expense in leaving a truly indelible mark with the first Apple Store in Malaysia.
Speculation concerning the Cupertino tech giant’s formal arrival into the Malaysian retail market has been rife for quite some time now, even before the emergence of The Exchange TRX on the city map. With Thailand and Singapore playing host to their respective flagships, it was only a matter of time before Kuala Lumpur joined the fray. But of course, with Apple’s penchant for meticulous detail, setting up their very first retail outpost in a new region demanded an alignment of almost cosmic proportions, with considerations not only for just the right place but also the right time.
Welcome to the first Apple Store in Malaysia
That time is now, and with maintenance workers finally taking the proverbial and literal wraps off Apple’s first Malaysian flagship store at The Exchange TRX early yesterday morning, almost all is revealed. Three floors span a considerable depth that begins from the TRX Park terrace capped by a pyramidal roof, plunging towards Level 1 in the mall proper; it is a cavernous space that photos fail to adequately put into true perspective.
Stepping into it for the first time truly recalls the term ‘hallowed halls’ in a very literal sense, especially when you make your ascent from the first floor. Convivial and comforting in equal measure, this is where most store interactions will take place, as indicated by the plethora of orderly tables displaying the company’s latest and greatest hits, the new M2 iPad Air and iPhone 15 range, arranged across strict rows.
This Apple hallmark is by design, as one of their representatives explains, carefully measured to ensure that the space between each table can comfortably accommodate the average wheelchair user as well as prams for ease of accessibility.
As you tread over speckled terrazzo, you will find yourself bathed in reassuring amber, a quality achieved through a choice use of warm lighting throughout Level 1. It lends itself well to the pale wood furniture and accents, with the effect coming full circle with a colour-matched timber wood ceiling that runs diagonally overhead. Recesses flank the walls for all manner of iPhone MagSafe compatible accessories, as well as peripherals for the world’s best-selling smartwatch.
One particular standout across the store floor is the designated Pickup counter to the left. Unique to the Apple Store in Malaysia within the Southeast Asian region, this area is specifically meant to cater to online orders that are being collected in-store, granting customers an extension of the Apple retail experience upon receiving their products despite purchasing through the site.
Community-driven spaces front and centre
Oh, and speaking of the walls, here’s another design feature that is inherent throughout the Apple Store in The Exchange TRX: beveled corners, all crafted out of smooth natural stone. In fact, the company appears to have gone to great lengths in omitting right angles altogether, replaced by gently rounded edges that span the roof, all the way to the stairway handrails. On the subject of handrails, all three floors are connected by a bespoke staircase made of quartz and glass, with an elevator catering to those facing mobility difficulties.
Take two flights of stairs and head up to the Mezzanine floor. Now, pay close attention to how dramatically the ambiance shifts from sheltered coziness into an expansive floating deck flooded with natural light from the surrounding periphery up top. The atmosphere isn’t unlike stepping into a hundred-year-old domed cathedral, or even a primordial limestone cave with a karst window — thoroughly theatrical and immersive.
It serves the facilities of the Mezzanine floor well, as this is where you will find the Forum space, which comprises a scattering of loose stools fanned out in an arc around a massive display where free educational segments known as Today At Apple will be held. Topics will span a considerable spectrum, ranging from marketing to coding basics, led by vetted local subject matter experts.
This falls in line with one core principle that unites the company’s global network of retail outposts: every Apple Store is meant to extend beyond the retail funnel, playing the role of an epicenter for local community-building, lifestyle curation, and educational initiatives.
The Mezzanine floor is also where the Genius Bar will be located. However, it takes on a more casual guise in Kuala Lumpur as compared to the bar-island setup of yore, with four tables devoid of products stationed here for Apple aftersale services.
Given the informal approach, customers who require assistance setting up new products or have any concerns regarding the ones they already own can simply bring them up to any vacant spot between the four workstations and be attended to by Apple Specialists. You will also find separate zones dedicated to various Apple services, whether Apple Arcade, Apple TV, or Apple Music.
The crowning jewel of Kuala Lumpur’s inaugural Apple Store: Oculus
Traipse further up and you will arrive at the third and final floor, deliberately left hollow to allow natural light to suffuse throughout the voluminous plunge of the first and second floors. Wraparound glass walls provide an unobstructed view of the surrounding park terrace outside, while also contributing to the illusion of a ‘floating’ roof crowning the entire complex.
Like a crown, the pale-white edifice rises in subdued contrast amid the typically sharp, severe lines of the surrounding skyline. Comprised of multiple layers of blades precisely angled to deflect heat while glass gaps sandwiched between grant room for light, each tier shrinks to lead the eye towards a central oculus made of glazed glass containing a dynamic artificial lighting element that comes alive at sundown.
Our guide enthuses about Apple’s commitment to adopting a consistent experience throughout its brick-and-mortar storefronts while integrating features distinct to each location, and it shows in the TRX outlet.
Drawing from the nation’s most storied natural asset, its flora, into its design, the first-ever Apple Store in Malaysia is a testament to Cupertino’s vision adapted to suit the ebb and flow of Kuala Lumpur. Best of all, the entire structure is carbon neutral and operates on 100% renewable energy, to leave as gentle of a footprint as possible on the city’s already burdened ecology.
The Apple Store will be open to the public from June 22nd onwards.
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Written by
Benjamin Wong
Senior Editor, Fashion and Dining
Armed with an Advertising major from Lancaster University, Benjamin is a senior editor who has spent his time oscillating between the social media and digital media landscape since 2018. With a keen interest in haute fashion and gastronomy, he has written for publications such as ERROR Digital, WORLD OF BUZZ, and KL Foodie. Beyond the keyboard, you can find him arms-deep in a thrift pile.
