Ready to experience “The New Side of Blue”? Here’s all you need to know about 1664 BRUT’s brand experience at APW Bangsar – and the upcoming event at Over and Above, Penang from 20 to 22 June.
Known its iconic blue bottle, 1664 has been a go-to for many around the world. The French premium beer took things up a notch (or two) with a new premium lager — adding 1664 BRUT to its repertoire, 1664 Blanc and 1664 Rosé. Well, consider this your invitation to “Discover the New Side of Blue” to experience the all-new 1664 BRUT for its crisp, golden lager that isn’t just easy to drink but also really refreshing too.
The 1664 BRUT, with its invigorating and sparkling twist, is truly as extraordinary as it gets. Housed in an elegantly designed bottle characterised by sleek gold tones, it’s ideal for many occasions, be it a birthday celebration with friends or post-work drinks. On that note, here’s a gentle reminder to consume responsibly and if you drink, don’t be in control of the steering wheel.
All about “The New Side of Blue” event
From 6 to 9 June 2024, 1664 invited visitors to be one of the first to experience the crisp, golden lager at its “The New Side of Blue” event. Held at APW Bangsar, the four-day occasion put the 1664 BRUT in the limelight. The star of the show, if you will. The immersive brand experience included everything from multi-sensorial brand experiences, customised graffiti merchandise and arcade games to exciting performances by a plethora of artists — both local and international.
Throughout the event, there were thrilling showcases by the likes of CESQEAUX (7 June), Vava (8 June) and JB (8 June) among others. On Thursday, performers comprised Kenji, Beautiful Mistakes, Reeve and Choobs whereas Ken Fung and NAHSYK took the stage on Friday. Moreover, there were also sizzling stages by Elva and Nexto on Saturday. The final day of the event consisted of Crinkle Cut, Babychair, NYK and Soft Soft Pillow.
At 1664 BRUT’s “The New Side of Blue” event, the adventure first began at the Entrance Tunnel which then led visitors all the way to a brand experience lane. Here, they collected their complimentary bottle of 1664 BRUT — which came with an online registration. There were opportunities to take as many photos as possible with the Instagrammable features, sing and dance along to the performances as well as revel in the games. And of course, everyone got to enjoy the crisp and refreshing 1664 BRUT.
The 1664 BRUT experience in Penang will be available from 20 to 22 June from 8PM to 1AM at Over and Above. RSVP now to get a spot!
Learn more about 1664 HERE and “The New Side of Blue” event HERE.
#1664Brut #DiscoverTheNewSideOfBlue #GoodTasteWithATwist
For non-Muslims 21+ only. If you drink, do not drive. #CelebrateResponsibly.
(All photos & video by 1664)
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Written by
Ronn Tan
Senior Writer, Fashion & Dining
After graduating with a Masters in Fashion Journalism from Instituto Marangoni London, Ronn took on a role as Lifestyle Writer. Now on a more project-centric position with Lifestyle Asia, he actively writes about drinks, fashion, and everything cool. When he's not typing on the laptop or managing a shoot, you will find him visiting the newest restaurants or sipping on a Negroni.
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