Gucci has revealed its latest Fall Winter 2024 men’s campaign in the vision of Creative Director Sabato De Sarno.
Chic and stunning, De Sarno’s first men’s collection for Gucci is truly fascinating. It is statement sartorial tailoring and impeccable silhouettes with a rockstar edge. ‘Monochromatica’ is redefined with Gucci codes, featuring classic double-G symbols and deep rich swatches in leather and structured fabric.
The styling is cool– a cast of models who coexist in the past, present, and future tells a unique story yet connected through a common thread of passion, friendship, fears, dreams, and memories. The likes of seasoned runway models like Clement Chabernaud and George Barnett, alongside new faces, bring the campaign to life.
What we absolutely love are the juxtaposition of classic and new, hard and soft, rough-edged and refined. The dualities represent a novel kind of beauty that we come to love and enjoy from House now under the creative leadership of De Sarno.
Here’s a first look into the Gucci Fall/Winter 2024 Men’s campaign.
(All images from Gucci)
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Written by
Martin Teo
Editor-in-Chief
Martin has a soft spot for art and architecture, fashion and food history. When embracing his spirit-ual side, he finds himself switching between a Negroni and an Old Fashioned, especially after a long week. His day is never complete without time at the gym and three cups of coffee — flat white with oat milk, no less.
