Chanel presents the Coco Crush 2024 collection featuring the latest addition to their House Ambassador line-up — Lucy Boynton.
In a glamorous kick-off to 2024, the talented actress Lucy Boynton makes an indelible mark as she joins the esteemed ranks of Chanel House Ambassadors, sharing the stage with K-pop sensation Jennie Kim and the accomplished Amandla Stenberg. This trio of style icons sets the tone for an unforgettable debut in the realm of Chanel campaigns.
Together, they take centre stage in the fashion film unveiling the alluring Coco Crush 2024 collection, a testament to the transformative encounters that defined Gabrielle Chanel’s extraordinary life. The narrative unfolds in a chic game of musical chairs at the Palais Brongniart in Paris, with the rhythm of “It’s So Good” by the renowned English musician, DJ, producer, and composer, Jamie XX, setting the tempo for this exquisite visual symphony.
Each piece in the Coco Crush 2024 collection tells a story of strength and delicacy, simplicity and density, showcased through clean, intersecting lines etched onto the gracefully curved surfaces. The collection is an artful blend of softness and rigour, capturing the essence of a destiny shaped by desired, provoked, and unexpected encounters.
Building on the legacy of Coco Crush, the collection introduces new additions, including a single earring in white gold and mini bracelets available in yellow, white, or beige gold, with or without diamonds. Elevating the sophistication, the Coco Twist clasp takes center stage, allowing the new Coco Crush mini bracelets to seamlessly close and open in a single, elegant motion.
Learn more about the Coco Crush 2024 collection here.
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Written by
Mallie Maran
Writer, Beauty & Jewellery
Bornean born and bred, Mallie enjoys luscious skincare, a bottle of bubbly and chic garments. With a background in Public Relations and Journalism, Mallie is now exploring the world of writing. When not hunched over the laptop, Mallie can be found exploring the latest bars or at home recharging with a face mask.
