Looking to pamper yourself with a little retail therapy? Get all your beauty needs at the ultimate beauty hub — The Exchange TRX Kuala Lumpur. The luxury shopping destination will be running the Beauty Unbound campaign from 9 August to 1 September 2024, and you don’t want to miss it.
Imagine a shopping spree where every corner reveals a new world of beauty, tailored just for you. Join entrepreneur and beauty enthusiast, Josephine Yap, as she embarks on an exclusive journey through this retail paradise at The Exchange TRX. “It’s in the heart of Kuala Lumpur, and all the beauty brands are under one roof,” says Josephine.
At The Exchange TRX, it is set to be the ultimate beauty hub that redefines retail therapy, transforming it into an exhilarating adventure through a vibrant landscape of cutting-edge beauty solutions and renowned brands. To make it even better, the beauty haven will be running its Beauty Unbound campaign from 9 August to 1 September 2024 — offering more than 40 exciting deals and promotions.
With her keen eye for the latest trends and new discoveries, Josephine will guide you through the mall’s unparalleled beauty offerings, uncovering the secrets to flawless skin, dazzling makeup, and the best self-care rituals. Whether you’re a beauty novice or a seasoned aficionado, The Exchange TRX promises a shopping experience that’s as diverse and exciting as you are. Get ready to immerse yourself in a world where beauty meets innovation, and let Josephine Yap be your personal curator in this quest for beauty excellence.
Trove
First stop: Trove. We explore ESPA’s luxurious skincare range, known for its high-quality ingredients and innovative formulations that epitomise self-care. “I have to say I wasn’t very familiar with ESPA before this,” admits Josephine. “But after exploring its exquisite range, I’ve fallen in love!”
Whether it’s for yourself or as gifts to loved ones, simply spend RM200 on any ESPA product and receive a complimentary Evening Serenity Set valued at RM260. Also, feel free to splurge because when spend RM1,000, you will enjoy a complimentary ESPA On The Go Set valued at RM550.
Givenchy
Step into the world of Givenchy, where couture meets beauty. We follow Josephine as she experiences Givenchy beauty with a personalised beauty consultation. “The beauty consultation at Givenchy was amazing,” she shares. “I got to learn how to use the products and got really hands on which I really enjoyed. I nicked some makeup tips too!”
During the Beauty Unbound campaign, enjoy complimentary services from Givenchy Beauty and receive an exclusive 4-piece gift set with every RM800 spent. For loyalty members, Givenchy offers a personalised consultation service that comes with a discovery kit, including a fragrance sample and a lip card.
Guerlain
Next stop on our girls’ day out, we stumble upon the Guerlain Ultimate boutique. The Maison, founded in 1828, was the official perfumer to Empress Eugenie of France. Throughout the years, Guerlain has expanded its offerings, now encompassing fragrance, makeup and skincare. If you’ve ever met Josephine in real life, you’ll know she always smells divine. “I love fragrances,” expresses Josephine. “I believe you should always have a scent rotation for different occasions.” The scent that has certainly caught her attention is the Guerlain Neroli Plein Sud. The fragrance is a sensual woody scent with notes of ginger, neroli, and sandalwood — perfect for a date night.
YSL Beauty
Our last stop for the day is at the YSL Beauty boutique. YSL blends Parisian chic and cutting-edge innovation with its beauty line. The brand has long been known for its cult favourites and capturing the attention of beauty lovers with its latest release – the YSL LoveShine.
We join Josephine as she attends the YSL Masterclass with guidance from YSL’s National Makeup Artist. In the masterclass, we learn about the YSL Match & Clash theory, finding the right foundation shade, and mastering how to use the brand’s cult favourites – the YSL Cushion Foundation and YSL LoveShine. Additionally, take advantage of the YSL Skin Edge Diagnosis, an advanced skin analysis using tripolar light technology to tailor the perfect skincare routine just for you. “The YSL Masterclass and Skin Edge Diagnosis is definitely a must-try if you’re at TRX,” shares Josephine. “I’ve been a fan of YSL Beauty for a long time now. The masterclass and skin diagnosis have been such a fun learning experience on makeup and skincare.”
More brands to shop at:
Aesop
A brand that needs no introduction, Aesop is known for its meticulously crafted formulations designed with sensory pleasure in mind. During the Beauty Unbound campaign, Aesop will be offering a truly personalised experience. Visit the Aesop store and indulge in a complimentary skincare consultation, complete with a detailed skin analysis, and walk away with bespoke samples tailored to your unique skin needs. Discover why Aesop is the go-to brand for skincare enthusiasts.
PURAS
If you’re a practitioner of clean beauty, Puras is the brand for you. This Malaysian beauty brand prides itself on non-toxic and non-carcinogenic formulations to bring out your inner glow. Find your inner peace with Puras and explore the brand’s essential oils and skincare offerings this month while enjoying exclusive deals. Puras offers 20% off with a minimum spend of RM350, along with a free membership. Splurge a little more and spend above RM500 nett, and you can receive a 55ml Lavender Pillow Mist in addition to the existing gift-with-purchase offers.
CUURA
A brand that should be on every skincare enthusiast’s radar, CUURA is a homegrown natural skincare brand. The range incorporates potent high-quality ingredients derived from nature for inner and outer radiance. Drop by the brand’s first standalone boutique and explore the impressive collection of gentle yet effective skincare. Even better, during the campaign, enjoy 5% off any product and a free hand massage to de-stress after a long day (of shopping).
Innisfree
If you’re a fan of K-beauty, Innisfree is the place to be. Renowned for its eco-friendly products made with ingredients from Korea’s pristine Jeju Island, the brand celebrates the essence of natural beauty. During the campaign, any purchase of RM280 will entitle you to a free Denim Tote Bag and a skincare trial kit. It’s the perfect excuse to explore Innisfree’s range and enjoy some stylish and practical gifts while you’re at it.
Acqua di Parma
Niche perfumes are having their time in the spotlight right now, with everyone looking for a unique scent that reflects their individualism. If you’re looking for something more tailored and special, indulge in the expressive range of fragrances at Acqua di Parma, a brand synonymous with Italian elegance and heritage. During the campaign, any purchase meeting the minimum spend requirement will be accompanied by exclusive complimentary gifts.
Jo Malone
You can’t have too many fragrances and Jo Malone has just that solution for all your needs. Think simple yet elegant scents like the iconic English Pear & Freesia or the Lime Basil & Mandarin. If you’re a minimalist when it comes to perfumery, now is the time to explore the world of Jo Malone! From 9 August to 1 September, make a purchase of RM450 or more and receive a minimum of a 2-piece gift.
The Beauty Unbound campaign will be running from 9 August to 1 September 2024, exclusively at The Exchange TRX Kuala Lumpur.
editor-in-chief MARTIN TEO | creative direction & text MALLIE MARAN | assisted by RONN TAN | photography ELVIN LEOW | videography DEAR DIARY STUDIO | hair & makeup JOEY YAP | wardrobe FONDEST
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Written by
Mallie Maran
Writer, Beauty & Jewellery
Bornean born and bred, Mallie enjoys luscious skincare, a bottle of bubbly and chic garments. With a background in Public Relations and Journalism, Mallie is now exploring the world of writing. When not hunched over the laptop, Mallie can be found exploring the latest bars or at home recharging with a face mask.
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