5 brands to watch out for in Sephora

Looking out for the latest in beauty? These 5 brands are coming to Sephora Malaysia soon and we’ve rounded up what you should be adding to your cart.

Embark on an exciting beauty journey as Sephora Malaysia introduces five eagerly anticipated brands to its lineup. Fresh from our experience at the House of Sephora, where we immersed ourselves in the latest beauty offerings, we’re thrilled to share the most coveted products from these upcoming brands.

For beauty enthusiasts, it’s a significant year, and navigating through a new roster can be overwhelming. Fret not; we’ve curated a list to simplify your choices, from innovative skincare rituals to iconic makeup essentials, promising to elevate your beauty regime to unprecedented heights.

Then I Met You

For beauty enthusiasts, Then I Met You needs no introduction. Founded by Charlotte Cho, the brand embodies the Korean concept of Jeong, celebrating emotional connections. It seamlessly blends traditional Korean skincare, featuring rice ferment and ginseng, with Western skincare elements like PHAs. 

Our standout recommendation? The Living Cleansing Balm™️. Renowned for its efficacy, this cult-favourite cleansing balm effortlessly dissolves makeup, leaving skin nourished and residue-free.

KraveBeauty

Another Korean skincare gem, KraveBeauty, is finally hitting Malaysian shelves! Founded by beauty guru Liah Yoo, the brand champions a skin-friendly ethos, harnessing natural ingredients to nurture skin health. 

KraveBeauty’s Matcha Hemp Hydrating Cleansing Gel is a must-try. Infused with hemp seed oil and matcha, it hydrates and soothes while effectively cleansing, making it a beloved staple among skincare enthusiasts.

The Powder Shampoo

Hailing from Singapore, The Powder Shampoo redefines hair care with its cutting-edge powder-to-foam shampoo formulations, bringing a fresh perspective to traditional hair cleansing. Their distinctive products transform from a powder to a luxurious foamy lather, offering a unique and enjoyable hair care experience. 

We have our eyes set on the Purifying and Regulating Powder Shampoo. Powered by Thyme-Capsuled™️ for hair growth, and fortified with Pre + Probiotics to revive scalp balance. Enjoy the refreshing touch of Mint Essential Oil, bid farewell to sebum buildup with Papaya Enzyme, and shield against infections with Zinc PCA. 

Kylie Cosmetics

Making its debut in Sephora Malaysia, Kylie Cosmetics brings forth a full spectrum of makeup delights. Who can forget about the liquid matte lipstick craze of 2015? If you were a beauty girl, you would’ve been rocking a matte lip and the Kylie Lip Kit was the item to covet.  Now, Kylie Cosmetics offers a comprehensive cosmetics line. 

While famed for its liquid lipsticks, we’re captivated by the Power Plush Longwear Foundation. This foundation seamlessly blends, offering a satin finish that withstands humid climates, perfect for a flawless look that lasts.

Esmi Skin Minerals

Esmi Skin Minerals redefines skincare, likening it to catering to our appetites—listening, adapting, and nourishing according to our skin’s needs. Hailing from Australia, this brand prides itself on using premium ingredients without harsh chemicals, parabens, or fillers. Instead, they focus on high levels of actives, antioxidants, and vitamins. With their commitment to quality and simplicity, Esmi Skin Minerals offers skincare that’s both effective and gentle.

Want to explore more into Esmi Skin Minerals? We suggest looking at the Esmi Skin Treats. The Skin Treats offer a harmonious blend of potent botanicals, vitamins, and minerals to nourish and rejuvenate the skin. From serums that hydrate and illuminate to masks that provide a spa-like indulgence.