On 23 July 2024, BLACKPINK Lisa became the new Louis Vuitton brand ambassador. The French luxury house made the announcement with new images of the K-pop idol. Lisa is seen channelling her edgy fashion fused with the artistic director of women’s collections Nicolas Ghesquière’s creative vision in the first looks as the brand ambassador.
While Lisa endorses several brands herself, she promotes many others as part of BLACKPINK. For instance, in 2020, the quartet partnered with Adidas and featured in the Adidas Change Is A Team campaign followed by the Adidas Raise Your Voice collection as part of the Watch Your Move campaign in 2021 and the Home of Classics campaign.
In 2018, the band endorsed PUMA’s suede bow sneakers, which led to their first Japanese TV commercial. Additionally, in 2023, BLACKPINK collaborated to create an Oreo x BLACKPINK packaging for the biscuits. Two new versions — ‘Black’ Oreos with strawberry filling and ‘Pink’ Oreos with dark chocolate filling — were launched in seven Asia markets, namely, Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
As Lisa forays into the new role with this major luxury deal at Louis Vuitton, let me take you through all her brand collaborations. Needless to say, these contribute immensely to her net worth, which is reportedly around USD 25 million. In 2022, South China Morning Post stated she charged around USD 600,000 per endorsement. The amount is only expected to have gone up over the last couple of years.
Here are Lisa of BLACKPINK’s brand endorsements
Louis Vuitton
Speculations have been rife since she attended the Louis Vuitton Fall 2024 Ready-To-Wear show in March in Paris. The K-pop superstar shared a series of images from the event where she posed with the pic trunk monogram. As a prelude to her role as the newest house ambassador of Louis Vuitton, Lisa was also seen posing with LV bags and accessories in her recent Instagram posts.
Speaking about her role, the singer said, “I feel so honoured to be working with such a great brand that I admire. So I’m really looking forward to making greater moments with Louis Vuitton.” Commenting on her appointment, Ghesquière said, “I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
Bvlgari
Louis Vuitton isn’t the first LVMH-owned brand to have BLACKPINK’s Lisa as its brand ambassador. Bulgari named the K-pop star their brand ambassador in 2020. That year, she was featured in the Serpenti and B.Zero1 campaigns. In 2023, she debuted her first lineup of watches for the brand, and the same year, she attended the Italian Maison’s Mediterranean high jewellery event in Pallazzo, wearing some iconic timeless heritage pieces. She posed with other Bulgari brand ambassadors Anne Hathaway, Zendaya and Priyanka Chopra Jonas.
As part of the B.Zero1 collection, Lisa launched her second timepiece collection, titled the BULGARI BULGARI X LISA Limited Edition watch. Three months later, she revealed the B.Zero1 jewellery collection as well. Her bold attitude and enigma made Lisa the perfect fit for the campaign, which showed characteristic Bulgari ringed neckpieces and rings. Besides these, she is often seen wearing Bulgari jewellery on different occasions and attends the brand’s events.
Celine
The new Louis Vuitton brand ambassador has also been a prominent face of Celine since September 2020. However, her run as its global ambassador ended in July 2024. This is in line with her solo music pursuits and alleged dating rumours with LVMH scion Frederick Arnault.
BLACKPINK Lisa’s induction into the Celine family marked the first brand ambassador under creative director Hedi Slimane who took office in 2018. Although Lisa has been seen in Celine apparel carrying its accessories in the past, she made her runway debut in 2021 at the 2022 Summer Collection Show.
The following year, Lisa became the face of Celine Haute Perfumerie and campaigned for the French fashion house’s dog-friendly collection. Throughout 2023, Lisa’s Instagram posts showed the K-pop icon posing with Celine bags and perfumes as well as attending the brand’s fashion shows and dinners.
MAC Cosmetics
In 2020, she further cemented herself as a fashion icon when MAC Cosmetics made her their global ambassador. This was a big moment for BLACKPINK Lisa as she was the first female K-pop artist to become its brand ambassador.
As part of the loved beauty label, Lisa would front iconic MAC collections and feature in campaigns and innovations. In 2021, the first MAC x Lisa collection dropped. It was titled MAC L. It comprised new variations of her lip shade, eyeshadow palette, skin highlighter, blush and much more.
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Chivas Regal
After Celine, Bulgari and MAC Cosmetics, scotch whiskey brand Chivas Regal enters Lisa’s brand endorsement list. With her appointment in 2022, the K-pop star became its first female face in Asia. She filmed the Chivas Regal x LISA: I Rise, We Rise ad campaign, which aims at empowering and inspiring viewers to create success on their own terms just as Lisa has done.
Her personal hustle, foraying into the Korean entertainment industry and rising to the pinnacle makes her the perfect fit for the brand. She has also designed a limited-edition Chivas Regal whiskey bottle.
AIS Thailand
In 2019 BLACKPINK Lisa landed her first Thai endorsement deal when she became the brand ambassador of Thai mobile phone and connectivity operator AIS. According to news outlet KoreaBoo, she had to negotiate a lot for the deal, and reportedly, it was inked for 10,000,000 TBH or around USD 313,480.
Her Thai roots and global fan following make her the perfect choice to front AIS campaigns and commercials. In 2020, she wowed her fans by appearing in a stunning ad also starring GOT7’s BamBam.
ARE YOU READY?
STAY TUNEDhttps://t.co/BdvgFVPBrd#AIS5GXBAMBAMLISA#AIS5Gที่1ตัวจริง #BAMBAM #GOT7#LISA #BLACKPINK pic.twitter.com/HPuetJA8dZ— AIS (@AIS_Thailand) June 17, 2020
Moonshot
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Besides these iconic international luxury houses, BLACKPINK’s Lisa has also endorsed this South Korean cosmetic brand. In 2018, she became its global brand ambassador in China, and since then, has attended several Moonshot events, store openings and product endorsements.
In 2019, the Thai native returned to Bangkok for a fan meet and promoted their range of beauty products like UV CC cream, powder fixer, lip paints and micro correct fit cushions.
(Hero and Featured credit: Louis Vuitton/ @louisvuitton/ Instagram)
Frequently Asked Questions (FAQs)
The list of brand endorsements by Blackpink’s Lisa includes Louis Vuitton, Bvlgari, Celine, Chivas Regal, AIS and MAC Cosmetics.
K-pop band BLACKPINK has endorsed Adidas and has appeared in several campaigns like Adidas Change Is A Team, Home of Classic and Watch Your Move.
Louis Vuitton, Bvlgari, Celine and MAC Cosmetics are among the premium brands that Lisa endorses.
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Trinetra is an ardent foodie and bibliophile who writes about films, travel, food and lifestyle. As a writer and literature student, slam poetry and storytelling are her go to jam. When not working, Trinetra is busy looking for her next place to visit or binge-watching Instagram videos for travel inspiration.
