The Bloom Issue
February is the month of love. We look at the importance of female friendships and solidarity in the world of business — featuring pioneering figures Kim May Chee of COCOdry, Jessica Chaw of Lilian’s Cake House and Josephine Yap of Fondest. Together, they open up about being ‘girlbosses’ in the modern world, and their shared quest in making women everywhere feel confident and good about themselves.
On the Cover: Jessica Chaw, Josephine Yap & Kim May Chee
Keeping the dream alive is a feat of its own and while Jessica Chaw, Josephine Yap and Kim May Chee have certainly achieved the dream, that is only half the journey. For the three women entrepreneurs, their businesses — Lilian’s Cake House, Fondest and COCOdry — were all born from passion. Just like Chérie Eau De Parfum, there’s a sweetness to their respective success. This February, we celebrate them and the beautiful ways they bloom.
Read the cover story here
Empowered Women Empower Women
The stories of Jessica Chaw, Josephine Yap and Kim May Chee — and their respective tales of success — all see the importance of sisterhood and support of all shapes and forms between fellow girl bosses.
Passion Is The Answer
"When we first opened the café, I received feedback saying, ‘Oh, how can you be so successful overnight? How did you open this café so easily?' A lot of these kinds of stereotypes. They don’t see that my mom and I have actually been doing this for three years. We worked hard; we saved the money from our earnings from those sales, and we used it to open up this café."
— Jessica Chaw
— Jessica Chaw
Here Comes Confidence
"I know with all my heart that this is something I’m very passionate about. I see girls — especially girls that are curvy and struggle to find clothes with their larger hips and to fit in clothes properly. And I see them put on Fondest and they say, ‘Oh my God, this is my first time wearing something more ‘fitted’ and have it compliment them very well. I think that was when I knew, like, with all my heart, this is what I meant to do."
— Josephine Yap
— Josephine Yap
Hardwork Speaks Louder
"It’s a lifestyle. It’s about catering to women from all walks of life. The whole idea is that we want to be there for all your big and small moments in life. Like, when you’re having a bad day, we’re here to wash your worries away. When you have a date night, we want you to show your most confident self. When you have a job interview, we want you to slay. When you go for a girls’ night out, we want you to dance and let your hair bounce."
— Kim May Chee
— Kim May Chee
